|
Services ::
GRASS-ROOTS
MARKETING
Put your name directly into the hands and
minds of your clientele
Creative Press implements energetic grass-roots PR marketing
campaigns that introduce your message or your product
directly to the consumer. We connect to your
customers at a fundamental, local level. The following are some examples
of the grass-roots PR marketing experience on the Creative Press resume.
 America
Keeps Rolling
After September 11, 2001, America came to a grinding
halt.
But a road trip staged by a few caring American citizens
showed fellow Americans that our nation could keep on
truckin'.
Under the name America Keeps Rolling, the patriotic group
wrapped a 35-foot Hummer in red, white, and blue and
visited 48 states in 48 days, raising money for under
funded charities.
In a truly unique, highly customized campaign, Creative
Press was in charge of the PR for America Keeps Rolling. Creative
Press brought media to local festivals, fairs and community
events that the America Keeps Rolling crew visited.
Within hours of being contacted by the America Keeps
Rolling team, Creative Press coordinated its entire PR
campaign.
Media hits included markets in every contiguous state
in the nation, such as WVOC-FM in Columbia, South Carolina,
WRDC-TV in Atlanta, Georgia, and WLVT-TV in Knoxville,
Tennessee.
Say
and Send Friends™ Bears 
The 2005 holiday season was a little
more "bearable" for
American soldiers stationed overseas, thanks to Wild
Republic's loveable, huggable Say and Send Friends™ Bears. The
8"
plush Say and Send Friends™ Bears are a novel concept
in gift giving, featuring a 10-second re-recordable sound
box.
Creative Press staged a promotional campaign through
the help of The USO of Northern Ohio and KISS 98.1 FM-Cleveland,
encouraging listeners to purchase and donate and Say
and Send Friends™ Bear to be sent to homesick soldiers
overseas.
In addition, Creative Press coordinated donations of
Say and Send Friends™ Bears to military installations
nationwide, including the Army, Navy, Air Force, and
Marines.
To
learn more about grass-roots marketing, email: dhiller@creativepress.net
|
