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PUBLIC
RELATIONS PORTFOLIO
CREATIVE
PRESS PUBLIC RELATIONS PORTFOLIO
Health Care Industry Public Relations
Improvita
Health Products
 Improvita
Health Products is a Cleveland-based company
that specializes in kid-friendly,
homeopathic remedies for everyday ailments. Creative
Press provided public relations services for
Improvita’s Well Kids Zone product line
including Runny Rhino Cold Relief Pops and Chews®,
Boogie Busters®, Kangaroo Kids Nutra Pops
and Chews®, and Gassy Gator Tummy Pops and
Chews® all of which have become household
names with “brand command” and “brand
demand.”
Creative
Press also supported pr efforts for Improvax
Flu Defense™ and Improflu
Cold & Flu
Solution™, extremely popular products
during the desperate 2004-2005 flu season.
 TV
segments featuring Improvita's products
have aired on:
- WFLD-TV Chicago, IL
- WTDT-TV Denver, CO
- KPTV-TV Portland, OR
- WTVT-TV Tampa, FL
- WTTG-TV Washington, DC
- WJWJ-TV Beaufort, SC
- KRNV- TV Reno, NV
- KMSP-TV Minneapolis/St. Paul,
MN
- WJRT-TV Flint, MI
- WJW-TV Cleveland, OH
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